With an abundance of digital tools available to you, communicating with your clients is now easier than ever… although nothing truly beats an in-person coffee.
The vastness of the internet means that your client pool can be incredibly large, and your prospects could potentially live oceans away, so being at the forefront of your customers’ minds is a must.
This is why regular touchpoints are such an important part of your customer retention process. Here are four ways to stay at the forefront of your customers’ minds:
1. Put your customer in the spotlight
This can be in the form of resharing their content (with their permission), or commenting and liking their posts. Write specific posts and highlighting your ‘client of the month’ really opens up the gratitude flood gates, as well as the potential for the gesture to be reciprocated.
2. Gift them a referral
If you can use your clients’ services, this creates the opportunity to rant and rave about them from a place of experience. If you’re not able to use their services yourself, then you are still in a great position to refer your client to your network, seeing as you’ll likely know their target audience, their price points and ideally their processes. We all know the power of word-of-mouth marketing, so don’t miss the opportunity to promote your client’s business!
3. Show appreciation
If you want to build customer rapport, then follow up your client onboarding process with a handwritten thank you letter; it’s a great way to show customers you care and want to develop a long-term relationship with them. You could also elevate this step with customer gifting, such as branded mugs, note pads or pens- or maybe something a little more special that is tailored to each client.
4. Ask how you can do better
Creating a 2 – 3 question survey is always a great way to tackle any issues before they arise. Find out how you are doing, and if your clients find your customer journey simple and smooth. Never be afraid to ask for feedback, as catching a problem early can often be the difference between retaining your customers and not!
At Virtual Administration, our customers are the most important part of the business, and we make sure that they are treated as such.
If you’d like some support in creating a robust client retention process, book a free Discovery Call with one of our team today – we’d love to walk you through your options.
